Portfolio - Content session with Lenita Gustafsson

One of our core offers is a content session for small businesses. This package is created to help you build an image bank so that you can effortlessly create content going forward. Because let’s face it - If you’re not like us you probably didn’t start your business to spend all your time on social media.

A vibrant and playful branding experience

In September we had the honor of planning a content session for Lenita Gustafsson - A multi-passionate entrepreneur from Gothenburg. It ended up being a colorful and inspiring session where we captured the many different sides of her entrepreneurship and passions. Lenita is a yoga teacher, a retreat host and a wellness entrepreneur who wants to inspire others to do their own thing. Her energy is vibrant and magnetic and we truly wanted that to shine through in the pictures.

How we created a content session to build Lenita’s brand

Since Lenita is a multipassionate entrepreneur we wanted to capture that during our session. During our first meeting we brainstormed how we could communicate her and her work in a unqie and inspiring way. We built on the story of her as a yoga teacher and entrepreneur but also added playful and colorful elements such as flowers, inspiring notes, coffee and food. At one point during our session we even brought out some wine glasses and non-alcoholic bubbly.

Besides adding elements that made the pictures more exciting and out of the box we also took pictures in different environments, from outdoor areas in the city to restaurant tables. Her outfits were planned to show different sides of her, from the classic yoga clothes and kimono’s to a dress and boots. The pictures were edited in a warm tone that we thought suited Lenita’s brand and energy.

Are you interested in a content session for your business?

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